The entire process is hidden and there is minimal knowledge about the influence.
The person persuading others does not show outwardly that he/she intends to influence the behavior of others. As such the influenced person has complete awareness of the entire process (Smith & Mackie, 283). Other kinds of persuasion make use of the knowledge of the other person to influence their behavior. It is out of the conscience of the influenced person that they get involved in a particular activity. Subliminal persuasion does not apply the knowledge of the other person to capture the awareness about persuasion for a particular aspect. Difference between subliminal persuasion and other kinds of persuasion A person realizes that they have been persuaded after the process has already taken place (Doyle-Portillo, & Pastorino, p. It is hard for people to resist being persuaded when subliminal persuasion is applied because there is no complete awareness about the efforts to persuade. As such a person can cause people to behave in a particular manner without their knowledge. Subliminal persuasion refers to the process of influencing other people without their conscience. This process is important to leaders and other people who would like to divert the attention of their audiences without alerting them (Doyle-Portillo, & Pastorino, p. Thus, to get the attention of other people it is good to apply mechanisms which are not noticeable.
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